Black Skin Color and White Voters
But of course, if you listen to Weaver, you'd think that the real problem is whether a Black candidate has dark or light skin. ~CWPoliticalandSocialThought
Vesla Weaver, a U.S. politics professor at my alma mater, the University of Virginia, conducted a study in 2005 to examine the role of race and skin color in elections for Black candidates with white voters. She set up an online experiment that presented four fictional political candidates- two white, one light-skinned Black, and one dark-skinned Black- by morphing "three separate pictures of actual people (one of them Virgil Goode), so that each candidate shares the physical characteristics of two common people." [Cville] The number of respondents totaled 2,138 non-Hispanic white adults and, after viewing campaign literature, answered questions on the perceived intelligence, trustworthiness, work ethic, and the experience of the candidates.
The white candidates were largely favored. That's not very surprising, but what is surprising relates to the role of skin color in how close to victory a Black candidate may get and, in some cases win, against a white candidate. In which case, dark-skinned Blacks were favored over light-skinned Blacks in races with white opponents. Weaver believes that "self-monitoring" is to blame, which is tied to an increase in racial awareness. "You see a white candidate and the black candidate and you say, "There's not much difference between these people. I'm being asked about race.' There's a high incentive to self-monitor." [Cville]
However, in races between Black candidates, the light-skinned candidate was preferred over the dark-skinned candidate. She suggests that self-monitoring goes down and, as such, so does racially charged votes. "Interaction between race, skin color, and issue stance: being conservative and light-skinned is an advantage for the black candidate when he runs against another black, and being conservative and dark-skinned is advantageous when the opponent is white." [Exp. Central]
My Response
So that being the crux of her study, we should reflect on the benefits of such a study. Having been a government major, I know that the number one reason why minorities are underrepresented on almost all levels of government has less to do with this business of light-skinned and dark-skinned and more to do with the rules and structure governing political representation. In Western democracies, we clearly see that countries that have multi-member districts and proportional representation























